Ascott Opens Its First Citadines Serviced Residence In Australia
AUD168 million property in Melbourne is Ascott’s largest Citadines serviced residence worldwide
Singapore, 1 July 2010 – CapitaLand’s wholly-owned serviced residence business unit, The Ascott Limited (Ascott), has expanded its presence in Australia with the opening of its first Citadines serviced residence in Melbourne, Victoria. Ascott has invested AUD168 million to develop the new 380-unit Citadines Melbourne on Bourke which is now the company’s largest Citadines-branded serviced residence in its global network.
The launch of Citadines Melbourne on Bourke strengthens Ascott’s lead in Australia where it has a total of 884 apartment units in eight properties across four cities.
Mr Alfred Ong, Ascott’s Managing Director for Southeast Asia and Australia, said: “We see tremendous potential in bringing Citadines to Melbourne. The Victorian Government continues to attract business and leisure travellers with its strong sports, arts and event strategies. This will create significant demand for our serviced residences. Citadines offers savvy travellers flexible services to suit their lifestyles. It will complement our existing Somerset properties and enable us to better cater to travellers’ different lifestyle needs. To extend our footprint in Australia, we will also continue to seek opportunities in other key cities including Adelaide, Brisbane and Perth.”
Ascott introduced Citadines, the renowned European hospitality brand to Asia Pacific in 2006 with the opening of Citadines Shanghai Jinqiao. Since then, the world’s largest international serviced residence owner-operator has opened more than 10 Citadines serviced residences in the region including Bangkok, Hong Kong, Kyoto, Singapore, Suzhou, Tokyo and Xi’an. Currently, there are also over 40 Citadines serviced residences in Europe.
Located in the heart of the Central Business District at 131-135 Bourke Street, Citadines Melbourne on Bourke is well served by public transport and within walking distance to restaurants, cafés, cinemas, high-end shopping as well as parks and gardens. The property is also at the midpoint of Melbourne’s renowned theatre district and close to major office towers
Designed by one of the world’s leading design studios, Woods Bagot, Citadines Melbourne on Bourke reflects the vibrancy of Melbourne. Inspired by the city’s distinctive laneways of boutique cafés, shops and galleries, the lobby of the serviced residence is designed as a laneway connecting two renowned shopping strips. The property also showcases the works of Melbourne artists, providing a local contemporary edge to the serviced residence.
Citadines Melbourne on Bourke offers choices of studio, one- and two-bedroom executive and deluxe apartments. All apartments boast floor-to-ceiling windows, with the units on the higher floors offering panoramic views of the city. Each apartment unit in the serviced residence also comes with separate living and dining areas, kitchenettes, modern fittings, a state-of-the-art home entertainment system and wireless broadband Internet access. In addition, travellers can choose to enjoy a range of facilities in the serviced residence including a swimming pool, sauna, gymnasium, launderette and services such as dry cleaning and babysitting.
To celebrate the opening of Citadines Melbourne on Bourke and in conjunction with CapitaLand’s 10th anniversary, Ascott is offering introductory rates from AUD150 per night from 1 July to 30 September 2010.
Besides Citadines Melbourne on Bourke, travellers to Australia can choose from Ascott’s three Somerset-branded serviced residences in Melbourne (Somerset Gordon Heights, Somerset Gordon Place and Somerset on Elizabeth), two properties in Hobart (Somerset on the Pier and Somerset on Salamanca), Somerset Darling Harbour in Sydney and Somerset St Georges Terrace in Perth.
For reservations and enquiries, please visit www.citadines.com call (65) 6272 7272 or email email@example.com
About The Ascott Limited
Ascott is the world's largest international serviced residence owner-operator with over 20,000 operating serviced residence units in key cities of Asia Pacific, Europe and the Gulf region, as well as around 5,000 units which are under development, making a total of 25,000.
The company operates three brands – Ascott, Somerset and Citadines. Its portfolio spans 69 cities in 22 countries, 11 of which are new cities in Ascott's portfolio where its serviced residences are being developed.
Ascott, a wholly-owned subsidiary of CapitaLand Limited, is headquartered in Singapore. It pioneered Asia Pacific's first international-class serviced residence in 1984. It also established the world’s first pan-Asian serviced residence real estate investment trust, Ascott Residence Trust, in 2006. Today, the company boasts a 26- year industry track record and serviced residence brands that enjoy recognition worldwide.
Recent awards include TTG China Travel Awards 2010 ‘Best Serviced Residence Operator in China’, DestinAsian Readers’ Choice Awards 2010 ‘Best Serviced Residence in Asia Pacific’, TTG Travel Awards 2009 ‘Best Serviced Residence Operator’, Business Traveller UK Awards 2009 ‘Best Serviced Apartment Company’and Business Traveller Asia Pacific Awards 2009 ‘Best Serviced Residence Brand’ and ‘Best Serviced Residence in Asia Pacific’.
About CapitaLand Group
CapitaLand is one of Asia’s largest real estate companies. Headquartered and listed in Singapore, the multi-local company's core businesses in real estate, hospitality and real estate financial services are focused in growth cities in Asia Pacific and Europe.
The company's real estate and hospitality portfolio，which includes homes, offices, shopping malls, serviced residences and mixed developments，spans more than 110 cities in over 20 countries. CapitaLand also leverages on its significant asset base, real estate domain knowledge, financial skills and extensive market network to develop real estate financial products and services in Singapore and the region.
The listed subsidiaries and associates of CapitaLand include Australand, CapitaMalls Asia, CapitaMall Trust, CapitaCommercial Trust, Ascott Residence Trust, CapitaRetail China Trust and Quill Capita Trust.