09 Sep
2015

Citadines Will Take Passengers On A Virtual Journey Through Europe In Their Travel Capsule At St Pancras

Europe, 9 September 2015 – From 30 September to 2 October, Citadines will be inviting travellers at St Pancras station, London to visit their Travel Capsule for a chance to experience what the inside of a Citadines apartment looks and feels like. The city living experts will take visitors on a virtual journey to London, Paris or Berlin, all from the comfort of a full-sized studio apartment set up near the Eurostar. There will also be the opportunity for visitors to win stays in their apart’hotel properties all across Europe.

The capsule, which will also visit Gare du Nord in Paris, will show customers what they can expect to find when staying at a Citadines property, including contemporary design, living and working spaces and a kitchen. It will demonstrate what guests will experience, whether they are staying for a night, a week or a year.

Citadines will be using this opportunity to educate visitors on how best to immerse themselves in the city life of London, Paris or Berlin via a giant screen and headset within the capsule. This will include tips from local bloggers, giving advice on little known places to visit and the best places to eat off the tourist track. There will be a chance to play a virtual apart’hotel-themed game. One lucky player will win a three night stay at any European property and 10 others will win a weekend stay at a Citadines Apart’hotel in Europe of their choice. All visitors will also receive a London themed culinary treat after they have visited the studio.

Nancy Faure, Vice President of Marketing Sales, Citadines Europe, said: “We want to spread the word to potential new customers about our concept, hospitality, personalised service and the contemporary design of our apartments. To achieve this, we decided to go directly to the two main thoroughfares in Europe, Gare du Nord in Paris and St Pancras in London to host our Travel Capsule and demonstrate our new generation of product. The Paris station is the busiest in Europe with 180 million passengers annually, 32 million heading towards the north of France, Belgium, the Netherlands, Germany and Great Britain. In London, 45 million travellers use St Pancras station each year. With the Travel Capsule we are going to meet travellers and invite them to participate in a unique and memorable experience with many prizes including stays in Europe. It is a fun and original way to educate our future customers."

For more information about the Travel Capsule, please visit www.citadines.com/en/travel_capsule.html.

About The Ascott Limited

The Ascott Limited is a Singapore company that has grown to be the world's largest international serviced residence owner-operator. It has over 26,000 operating serviced residence units in key cities of the Americas, Asia Pacific, Europe and the Gulf region, as well as over 15,000 units which are under development, making a total of more than 42,000 units in over 250 properties.

The company operates three award-winning brands – Ascott, Citadines and Somerset. Its portfolio spans 94 cities across 26 countries, 25 of which are new cities in Ascott's portfolio where its serviced residences are being developed.

Ascott, a wholly owned subsidiary of CapitaLand Limited, pioneered Asia Pacific's first international-class serviced residence with the opening of The Ascott Singapore in 1984. In 2006, it established the world's first Pan-Asian serviced residence real estate investment trust, Ascott Residence Trust. Today, the company boasts over 30 years of industry track record and award-winning serviced residence brands that enjoy recognition worldwide.

Ascott’s achievements have been recognised internationally. Recent awards include World Travel Awards 2014 for ‘Leading Serviced Apartment Brand’ and ‘Leading Serviced Apartments’ in Belgium, France, Germany, Indonesia, the Philippines, Singapore, Thailand and Vietnam, Business Traveller Middle East Awards 2015 for 'Best Serviced Apartment Company Middle East', Business Traveller Asia-Pacific Awards 2014 for ‘Best Serviced Residence Brand’ and ‘Best Serviced Residence’, Business Traveller UK Awards 2014 for ‘Best Serviced Apartment Company’, Business Traveller China Awards 2014 for ‘Best Serviced Residence Brand’ and 'Best Serviced Residence', TTG China Travel Awards 2015 for ‘Best Serviced Residence Operator in China’ and DestinAsian Readers’ Choice Awards 2015 for ‘Best Serviced Residence Brand’. For a full list of awards, please visit https://www.theascottlimited.com/en/aboutus/awards.

Visit www.the-ascott.comfor more information and connect with us on social media at www.the-ascott.com/connect.

 


 

Joan Tan, Vice President, Group Communications

Tel: (65) 6713 2864    

Mobile: (65) 9743 9503    

Email: joan.tanzm@capitaland.com

 

Jasmine Sim, Manager, Group Communications

Tel: (65) 6713 2867    

Mobile: (65) 9686 2859    

Email: jasmine.sim@capitaland.com