Ascott Launches its Premier The Ascott Brand in Auckland, New Zealand
The Ascott Group, Asia Pacific's largest serviced residence company, has introduced its flagship The Ascott brand in New Zealand.
It has relaunched its 315- unit Somerset Grand Metropolis as The Ascott Metropolis, which forms part of the group's premier The Ascott collection of luxury residences for top executives.
The rebranding is in line with the company's region-wide brand rationalisation and promotion exercise, to build its leading regional brands into global brands.
The initiative involves a re-organisation of the group's 6,000 serviced residence units across the Asia Pacific and London under its two brands - The Ascott and Somerset.
Its top The Ascott brand depicts an elegant and distinguished lifestyle for discerning corporate leaders. The Somerset brand is contemporary and stylish, and is designed to appeal to middle and upper management executives.
The Ascott Metropolis offers five-star service, style and comfort. Its 315 suites range from one-bedroom studios to penthouses. Facilities include a gymnasium with spa, steam and sauna, as well as a 22- metre indoor heated swimming pool.
Presiding over Albert Park and in the heart of Auckland's central business district, the 40-storey development has breathtaking views of the glistening harbour and bustling city.
The Ascott Metropolis also boasts award-winning architecture and has the lavishly restored old Magistrate's Courthouse as its grand entrance.
In its first year of operation last year, The Ascott Metropolis achieved top awards for its building design in a competition organised by the New Zealand Design Institute. Its Magistrates Restaurant also clinched two gold medals for food and service at the New Zealand Culinary Fare 2000.
About The Ascott Group
The Ascott Group is the Asia Pacific's largest serviced residence company. Its 'The Ascott' and 'Somerset' serviced residence brands are dominant market leaders in the region.
Created through the merger between The Ascott Limited and Somerset Holdings Limited in November 2000, the group owns and / or manages over 6,000 serviced residence units in 16 cities in 10 countries.
Headquartered in Singapore, The Ascott Group's shares trade as "Ascott" on the Singapore Exchange. The group is the serviced residence arm of CapitaLand Limited, Southeast Asia's largest listed property company.
FACT SHEET - THE ASCOTT METROPOLIS, AUCKLAND
|Location||:||1 Courthouse Lane, Auckland, New Zealand|
|Description||:||A 40-storey serviced residence with 315 suites, ranging from one-bedroom studios to penthouses. The residence is in the heart of the Auckland's central business district, overlooking Albert Park and the city's glistening harbour.|
|Services & Facilities||:||Concierge
Restaurants and bars
24-hour room service
Swimming pool, spa pools and sauna
Valet parking service
Dry cleaning and laundry service
|Awards||:||Masters Builders Association of Victoria - Excellence in Construction Awards 2000
New Zealand Design Institute - Best of the Best Design Awards for the hospitality apartment and overall categories
Gold awards for outstanding restaurant service and kitchen (food preparation) - New Zealand Culinary Fare 2000
|Managed by||:||Ascott International Management|
|Date of opening||:||December 1999|
Tay Cheng Cheng, Asst Manager
Investor Relations & Corporate Communications
Tel: (65) 65867-231 Hp: (65) 9760-0412 Fax: (65) 62272-220
Dennis Foo, Chief Corporate Officer
Tel: (65) 5867-181 Hp: (65) 9674-4353 Fax: (65) 5867-202