Ascott’s Waterfront Serviced Residence Wins Tasmanian Tourism Award
The Ascott Group’s 56-unit serviced residence in Hobart, Somerset on the Pier, has won the deluxe accommodation category of the Tasmanian Tourism Awards 2003, and will represent the state in Australia’s National Tourism Awards 2004. Somerset on the Pier also won the Tasmanian Tourism Awards in 2000 and 2001.
The award recognises innovations in infrastructure and services, business excellence and contributions in enhancing the tourism experience in Hobart.
Somerset on the Pier is a stunning transformation of a 1930’s pier, with three sides of the building overlooking the river. The serviced residence’s one-bedroom and family suites offer panoramic views of the Derwent River, Battery Point and Hobart’s waterfront precinct.
Earlier this year, the property went through extensive redesign and refurbishment as part of its upgrading and rebranding to the group’s upper-tier Somerset serviced residence.
The Ascott Group is the largest international serviced residence company in Asia Pacific and Europe, with more than 13,500 serviced apartments in 38 cities. Ascott is the serviced residence arm of CapitaLand Limited, one of the largest listed property companies in Asia.
Mr Pavan Bhatia, managing director of Ascott’s operations in Australasia, said: “The award is testament to the imagination, expertise and service culture that went into transforming this historic property, great location and the idyllic scenery of a Tasmanian port into an exceptional guest experience.”
At Somerset on the Pier, stylish décor and furnishings create a relaxed, modern atmosphere, while the use of blue tones extend the calming effects of water into the suites.
On the north side of the property, spacious living rooms with full-length windows open to balconies overlooking sun-dappled waters, yachts and sea birds. Loft-style bedrooms on the mezzanine floor further enhance the unique ambience of the property. Modern fittings such as broadband Internet access in every suite and home entertainment systems with TV sets in the living and master bedrooms, cater to business travelers.
Last month, The Ascott Group launched six Somerset properties in Australia by opening two new residences and rebranding four properties. The move was in response to the growing international business activity and strong economic growth in the country.
In Australia, Ascott now operates eight upper-tier Somerset serviced residences and five mid-tier Oakford serviced residences in Sydney, Melbourne and Hobart. In New Zealand, it operates the luxury The Ascott Metropolis in Auckland.
In Hobart, Ascott also manages the 18-unit Somerset on Salamanca serviced residence. The group’s Somerset serviced residences in Sydney are the 119-unit Somerset Darling Harbour, 53-unit Somerset Hyde Park and 173-unit Somerset North Ryde. In Melbourne, it operates the 127-unit Somerset Botanic Gardens, 64-unit Somerset Gordon Place and 135-unit Somerset on Elizabeth.
The award is not expected to have any material impact on the company's financial results for the current financial year.
About The Ascott Group's Serviced Residences in Australasia
Somerset on the Pier - 56 units, Elizabeth Street Pier
Surrounded by water on three sides, the residence offers panoramic views of Derwent River and Hobart's waterfront activities. Facilities at the suites include broadband Internet access and home entertainment systems with cable TV and DVD. Units ranging from one-bedroom suites to family residences have loft-style bedrooms.
Somerset on Salamanca - 18 units, Salamanca Place
A short walk from Salamanca Place's popular weekend market, the residence offers studio to two-bedroom suites, with a private balcony or courtyard. Residents can use the facilities at Somerset on the Pier.
Somerset North Ryde – 173 units, North Ryde
Located in Sydney’s northwestern technology belt, Somerset North Ryde is opposite the hi-tech Riverside Corporate Park, also known as Sydney’s Silicon Valley. Its stylish studio and one-bedroom suites feature private balconies with scenic views of Lane Cove National Park. Facilities include wireless Internet connectivity in common areas and meeting rooms with videoconferencing equipment.
Somerset Darling Harbour - 119 units, Darling Harbour
Facing Cockle Bay and Darling Harbour, the residence is within walking distance of Sydney's CBD and tourist attractions. Facilities include a bar and brasserie, indoor pool, spa and sauna. Units range from studio to three-bedroom suites.
Somerset Hyde Park - 53 units, Sydney CBD
In the heart of Sydney's CBD and overlooking Hyde Park, each of the residence's one and two-bedroom apartments features a private balcony and designer bedrooms. Facilities include an indoor heated pool, gym, spa, sauna, café and residents' lounge.
Oakford City West - 31 units, Camperdown
Close to the Royal Prince Alfred Hospital and Sydney University, the residence is a short stroll from Newtown and Glebe's restaurants and markets. Three kilometres from Sydney's CBD, and a five-minute drive from Darling Harbour, the residence offers one and two-bedroom apartments, a pool and café.
Somerset on Elizabeth – 135 units, Melbourne CBD
In the heart of Melbourne’s CBD, Somerset on Elizabeth is a short stroll from Bourke Street Mall, near Flinders Street railway station and Queen Victoria Market. Its one and two-bedroom suites project a stylish, urban ambience. The residence offers conference facilities, a scenic rooftop plaza, gym, sauna, jogging track and swimming pool.
Somerset Gordon Place - 64 units, Melbourne CBD
The residence in Melbourne’s CBD is a short walk to theatres, Bourke Street Mall and Chinatown. The unique National Trust listed property features beautiful 1880s period architecture surrounding a spacious inner courtyard with a majestic 100-year-old palm tree. It comprises studio, one and two-bedroom suites, with facilities such as a spa, swimming pool and gym.
Somerset Botanic Gardens - 127 units, St Kilda Road
The residence on tree-lined St Kilda Road is minutes from Melbourne's CBD and cosmopolitan South Yarra. Facilities include an indoor pool, sauna, spa, gym and conference centre. Units range from studio to two-bedroom suites, some with balconies, overlooking Melbourne’s Royal Botanic Gardens.
Oakford on Collins - 54 units, Melbourne CBD
At the corner of Collins and Swanston streets, the residence is in the heart of the city's business, shopping and entertainment districts. Next to the Regent and Athenaeum theatres, it is a short walk from the Southbank and Arts Centre. Units comprise one and two-bedroom apartments.
Oakford Gordon Towers - 54 units, Melbourne CBD
The property in the CBD is a stroll away from the waterfront restaurants and boutiques at Southgate, and a short tram ride from Queen Victoria Market and the shopping villages of St Kilda and Chapel Street. The residence offers one and two-bedroom suites, a pool, spa and gym.
Oakford on Lygon - 53 units, Carlton
Next to the popular Lygon Street entertainment district in the CBD, the residence is close to the cafes of downtown Carlton, Melbourne's 'Little Italy', Royal Exhibition Building, hospitals and universities are nearby. The property offers one to three-bedroom suites and a business centre.
Oakford The Mews - 40 units, South Yarra
Surrounded by boutiques and cafes, the residence is adjacent to the fashionable Prahran Market and close to the shops and restaurants at Chapel Street and Toorak Road. Units range from one to three-bedroom apartments.
In New Zealand
The Ascott Metropolis – 160 units, Auckland
Located in the shopping districts of Queen Street and High Street, the residence is near restaurants and businesses and a short stroll from Auckland’s harbour. The luxurious residence, restored from a Magistrate’s Courthouse, features an Oamaru limestone exterior, onyx ceiling, and elegant suites fitted with timber, stone and marble. Units comprise studio to two-bedroom suites.
ABOUT THE ASCOTT GROUP
The Ascott Group is a leading international serviced residence company with serviced residence units spanning the gateway cities of Europe, Southeast Asia, North Asia and Australasia.
Ascott's global presence comprises 13,500 serviced residence units in more than 110 properties across 38 cities in 15 countries. These cities include London, Paris, Brussels, Berlin and Barcelona in Europe; Singapore, Bangkok, Ho Chi Minh City, Kuala Lumpur, Tokyo, Shanghai and Beijing in Asia; and Sydney, Melbourne and Auckland in Australasia.
Headquartered in Singapore, The Ascott Group pioneered the Asia Pacific’s first branded luxury serviced residence in 1984. Today, it boasts a 19-year industry track record and serviced residence brands that enjoy strong recognition worldwide.
The Group’s flagship The Ascott luxury serviced residence brand projects an elegant lifestyle appealing to top executives. Its Somerset upper-tier brand offers stylish, contemporary living for senior to upper management executives. The mid-tier Oakford brand in Australia and Citadines brand in Europe provide corporate executives with comfortable city residences.
Listed on the mainboard of the Singapore Exchange, the Group is the serviced residence arm of CapitaLand Limited, one of the largest listed property companies in Asia.
Headquartered in Singapore, CapitaLand’s core businesses in property, hospitality, property services and real estate financial services are focused in gateway cities in Asia, Australia and Europe. The company's hospitality businesses, in hotels and serviced residences, span more than 60 cities around the world. CapitaLand also leverages on its significant real estate asset base and market knowledge to develop fee-based products and services in Singapore and the region.
For reservations on Ascott properties, call Central Reservations on (65) 6272-7272 or visit the Group’s website at www.the-ascott.com