09 Sep
2005

Ascott Voted Top by Business Traveller Majority Readers for Two Years Running

International recognition for Singapore homegrown brand names and endorsement of Ascott's 'Heartware'- service from the heart

Singapore September 9, 2005 - Leading international serviced residence company, The Ascott Group has been voted as the best service residence operator in a readers' poll by Business Traveller magazine for two years running. Ascott has bagged two top awards in the service residence category; the 2005 Best Serviced Residence Brand and Best Serviced Residence in Asia Pacific.

Mr Yip Hoong Mun, Chief Product and Operations Officer of Ascott received the awards at the Business Traveller Asia Pacific Travel Awards event in Hong Kong today. Mr Tung Chee Hwa, Vice Chairman of the Chinese People's Political Consultative Conference and past patron of the Save the Children Hong Kong, was guest of honour at the annual Business Traveller Asia-Pacific awards luncheon at the grand ballroom of Conrad Hotel Hong Kong. Over 400 of the travel industry's movers and shakers attended the event.

Ascott along with other home-grown brand names, Singapore Airlines, Singapore Changi Airport and Shangri-La Singapore are perennial favourites. For two years running since the serviced apartment category was launched, Ascott has been winning the Best Serviced Residence Brand for its The Ascott and Somerset brands, as well as the Best Serviced Residence award for its 153-unit The Ascott Singapore residence located in the city's prime shopping belt, Orchard Road.

Singapore swept the top spots for the fifth straight year, garnering Best Business City in the World, while Singapore Changi Airport won Best Airport in the World and Best Airport Duty-Free in the World and the Shangri-La Singapore, the Best Business Hotel in the World. Singapore Airlines dominated the airline categories, garnering Best Airline and Best Asia-Pacific Airline as well as the best in Economy Class, Business Class and First Class.

"These awards not only attest to the strong brand reputation that Ascott has built over the years, they are strong indication of international recognition and endorsements for Singapore's home-grown brand names. We hope that Ascott's winning of the tops awards for two consecutive years, will prove to be a strong indication that more Singapore brand names will raise and take their place on the world stage alongside home-grown companies like SIA and Creative Technology," said Mr Yip.

Mr Cameron Ong, Chief Executive Officer of Ascott added; "The awards would not have been possible without the passion and pride of Ascott's frontline service staff and backend employees in their work. Ascott's emphasis on delivering service from the heart through our 'Heartware' campaign has paid off once again. Ascott's winning of two top awards by overwhelming majority votes and for two years running, attest to the consistent, high international standards that our residents receive at every one of the Ascott properties."

Mr Ong added; "Given the recent media attention on service culture and standards in Singapore, we hope that these awards that Ascott and Singapore have received will help to instill confidence among Singaporeans, particularly those in the service industry that there is service DNA in Singapore, and that we should continue to take pride in our profession, help enrich Singapore's service culture, and place Singapore on the world map of service excellence, not only within Singapore, but wherever our footprint is."

Organised by the monthly Business Traveller magazine, the awards are based on votes by corporate executives in an international reader's poll. There are 46 categories including best hotel, airline, airport and favourite business city categories. This is the second consecutive year that awards are given for the serviced residence categories.

"The past year was not without some interesting challenges," remarked Business Traveller Asia-Pacific Publisher Peggy Teo. "But it's tough times that inspire creative sparks and determination to exceed expectations.

"The winners as well as the runners up have impressed our readers with their impeccable commitment to the highest standards of service. They all deserve to take centre stage."

Business Traveller also confirmed that Ascott is the only serviced apartment company to have won with overwhelming majority votes.

The Ascott Group is a leading international serviced residence company with 15,000 serviced residence units in the key cities of Europe, Asia Pacific and the Gulf region. Ascott is the serviced residence arm of CapitaLand Limited, one of Asia's largest listed property companies.

The group's flagship The Ascott luxury-tier brand projects an elegant lifestyle appealing to top executives. Its Somerset upper-tier brand offers stylish, contemporary living for senior to upper management executives. The Citadines brand provides corporate executives with vibrant urban lifestyle residences.

Recent awards that the group has clinched include First Position in the 2005 'China's Top 100 Serviced Residences' ranking for its eight properties in China; 2005 Vietnam Economic Times' 'Best Service in Serviced Apartments' awards in Hanoi and Ho Chi Minh City; and 2005 Thailand Apartment Living's 'Most Innovative Serviced Residence' award for The Ascott Sathorn in Bangkok. In April 2005, The Ascott in Malaysia was ranked among the top four best employers in Malaysia. The ranking was compiled by Hewitt & Associates, a global human resource services firm, in their Best Employer in Asia 2005 study.



About The Ascott Group
The Ascott Group is a leading international serviced residence company with 15,000 serviced residence units in the key cities of Europe, Asia Pacific and the Gulf region.

Ascott's global presence spans 40 cities in 17 countries. These include London, Paris, Brussels, Berlin and Barcelona in Europe; Singapore, Bangkok, Hanoi, Kuala Lumpur, Tokyo, Seoul, Shanghai and Beijing in Asia; Sydney, Melbourne and Auckland in Australia/NZ; and Dubai in the Gulf region.

Headquartered in Singapore, The Ascott Group pioneered the Asia Pacific's first branded luxury serviced residence in 1984. Today, it boasts a 21-year industry track record and serviced residence brands that enjoy recognition worldwide.

The group's flagship The Ascott luxury-tier brand projects an elegant lifestyle appealing to top executives. Its Somerset upper-tier brand offers stylish, contemporary living for senior to upper management executives. The Citadines brand provides corporate executives with vibrant urban lifestyle residences.

Recent awards the group has clinched include First Position in the 2005 'China's Top 100 Serviced Residences' ranking for its eight properties in China; 2005 Vietnam Economic Times' 'Best Service in Serviced Apartments' awards in Hanoi and Ho Chi Minh City; and 2005 Thailand Apartment Living's 'Most Innovative Serviced Residence' award for The Ascott Sathorn in Bangkok. The Ascott in Malaysia was ranked among the top four best employers in Malaysia. The ranking was compiled by Hewitt & Associates, a global human resource services firm, in their Best Employer in Asia 2005 study.

The group has also won the 2005 and 2004 Business Traveller 'Best Serviced Residence Brand' and 'Best Serviced Residence property' in Asia Pacific awards; and 'Best Annual Report' and 'Best Operating & Financial Review' awards at the 2004 Singapore Annual Report Awards.

Listed on the mainboard of the Singapore Exchange, Ascott is the serviced residence arm of CapitaLand Limited, one of Asia's largest listed property companies. Headquartered in Singapore, the multinational company's core businesses in property, hospitality, property services and real estate financial services are focused in gateway cities in Asia, Australia and Europe. Its property and hospitality portfolio spans 90 cities in 28 countries.

For reservations on Ascott properties, call Central Reservations on (65) 6272-7272 or visit www.the-ascott.com .

 

 

Celina Low, VP, Corporate Communications

Tel: (65) 6586 0475

Hp: (65) 9682 5458

Email: celina.low@the-ascott.com

Jacqueline Wong, Assistant Manager, Corporate Communications

Tel: (65) 6586 7234

Email: jacqueline.wong@the-ascott.com