15 Sep
2005

Ascott Opens Fifth Serviced Residence in Bangkok as First of its Kind ‘Urban Garden Home’

The Ascott Group’s fifth serviced residence property officially launches today as Somerset Park Suanplu. Set amid Bangkok’s main financial district, Somerset Park Suanplu is the first of its kind ‘urban garden’ serviced residence in Bangkok.

The 30-storey high rise property nestles in half an acre of beautiful landscaped gardens with lush open greenery, hundreds of different types of orchids, tropical plants, specially-designed water features with lotus and water lilies and their own koi carp pond, complete with magnificent views of the Chao Phraya River or the city skyline.

A six-month refurbishment of apartments and public areas is transforming the property into an ‘urban garden home’, complete with a new fresh interior design that reflects our modern lifestyle. From arriving at the property, travelers will be welcomed in to a trendy refurbished lobby with a newly created guest lounge, complete with a large plasma television and comfortable lounges.

Complete Facilities for Work, Play and Rest

With round the clock security, residents at Somerset Park Suanplu can work, play and rest with peace of mind.

The 191-unit property has been refurbished and now offers 239 stylish one to three bedroom suites and 3 large penthouses. The increase in inventory is achieved by the creation of more one-bedroom apartments to cater to rising demand from the single traveler segment.

All suites have broadband connectivity and the property will create a modern business centre with internet-ready workstations. The property is also well geared for small or large conferences offering a complete package covering all your conference needs.

As an opening incentive, Somerset Park Suanplu will offer free broadband connectivity to all new long term tenants.

Located on the 5th floor you will find an outdoor sheltered swimming pool, heated spa, fully-equipped gym, tennis court, aerobics studio and spa services. There is also a new restaurant called Panya serving popular local and international cuisine for breakfast, lunch and dinner, as well as room service which is available daily. The restaurant offers a comfortable, modern bar within the newly refurbished restaurant, the perfect place to relax after a long day.

To help its residents adapt and assimilate quickly and easily, Somerset Park Suanplu also offers immediate people-to-people connectivity through its regular resident- programs. These programs which include sporting activities and competitions, as well as social events held in conjunction with local festivals, enable residents to quickly build their social network and develop their appreciation for other cultures. The upcoming event will be held in November in conjunction with Thailand’s ‘Loy Kratong’ festival, or the ‘festival of lights’.

Ideal Location

Residents at Somerset Park Suanplu, whether they are in Bangkok for business or leisure, will find modern-day conveniences at their door-step. Somerset Park Suanplu is located in the prime CBD office area close to banks, financial institutions, large companies, embassies and international schools, and a 15 minute walk to the BTS Skytrain station. Residents can also opt to use the scheduled shuttle service.

The property is also close to the BNH Hospital, a renowned international hospital that caters to foreign patients. Patients looking for a place to recuperate or recharge after treatment, will also find Somerset Park Suanplu’s off-central location ideal, as it is tucked away from the direct hustle and bustle of the main street traffic. Somerset Park Suanplu provides them the convenience of proximity to the hospital, security of a home-like environment, as well peace, quite and relaxation amid a ‘garden home’.

Ascott’s Chief Executive Officer, Mr Cameron Ong said: "At Ascott, we’re always innovating to create the best of experiences for our residents. Somerset Park Suanplu is the first of its kind, ‘urban garden’ serviced residence in Bangkok. You may see some trees or pots of plants in other residences, but at Somerset Park Suanplu, you’re immediately surrounded by lush, spacious greenery and a general sense of calm and relaxation once you step in to the residence’s private compound.”

“The Ascott Group is currently the largest international serviced residence operator in Bangkok with over 1,000 serviced apartments in five properties in the prime Sathorn and Sukhumvit areas. The opening of Somerset Park Suanplu is timely given the general positive outlook for the serviced residence market and business travel industry in Bangkok. We anticipate the occupancy of Somerset Park Suanplu to increase to about 80 per cent within the next six months,” said Ascott’s Managing Director for IndoChina, Mr Gerard Weller.

About The Ascott Group

The Ascott Group is a leading international serviced residence company with 15,000 serviced residence units in the key cities of Europe, Asia Pacific and the Gulf region.

Ascott’s global presence spans 40 cities in 17 countries. These include London, Paris, Brussels, Berlin and Barcelona in Europe; Singapore, Bangkok, Hanoi, Kuala Lumpur, Tokyo, Seoul, Shanghai and Beijing in Asia; Sydney, Melbourne and Auckland in Australia/NZ; and Dubai in the Gulf region.

Headquartered in Singapore, The Ascott Group pioneered the Asia Pacific’s first branded luxury serviced residence in 1984. Today, it boasts a 21-year industry track record and serviced residence brands that enjoy recognition worldwide.

The group’s flagship The Ascott luxury-tier brand projects an elegant lifestyle appealing to top executives. Its Somerset upper-tier brand offers stylish, contemporary living for senior to upper management executives. The Citadines brand provides corporate executives with vibrant urban lifestyle residences.

Recent awards the group has clinched include First Position in the 2005 ‘China’s Top 100 Serviced Residences’ ranking for its eight properties in China; 2005 Vietnam Economic Times’ ‘Best Service in Serviced Apartments’ awards in Hanoi and Ho Chi Minh City; and 2005 Thailand Apartment Living’s ‘Most Innovative Serviced Residence’ award for The Ascott Sathorn in Bangkok.

The group has also won the 2005 and 2004 Business Traveller ‘Best Serviced Residence Brand’ and ‘Best Serviced Residence property’ awards; as well as ‘Best Annual Report’ and ‘Best Operating & Financial Review’ awards at the 2004 Singapore Annual Report Awards.

Listed on the mainboard of the Singapore Exchange, Ascott is the serviced residence arm of CapitaLand Limited, one of Asia’s largest listed property companies. Headquartered in Singapore, the multinational company’s core businesses in property, hospitality, property services and real estate financial services are focused in gateway cities in Asia, Australia and Europe. Its property and hospitality portfolio spans 90 cities in 28 countries.

For reservations on Ascott properties, call Central Reservations on (65) 6272-7272 or visit www.the-ascott.com .