18 Nov

Ascott Voted ‘Best Serviced Residence Brand’ In China In Readers’ Poll

The Ascott Group’s (Ascott) The Ascott and Somerset brands have been voted as the top two serviced residence brands in China, according to a readers' poll by Business Traveller China magazine, the leading corporate travel publication in China. Ascott’s win affirmed Ascott’s strong international reputation and its leadership position in China.

Mr. Cameron Ong, Chief Executive Officer of Ascott received the two awards at the inaugural Business Traveller China awards ceremony held at Beijing’s China World Hotel yesterday. About 200 guests from the travel industry in China and around the region gathered at the event which celebrated the achievements of tourism leaders and travel service providers.

Mr Cameron Ong, Chief Executive Officer of Ascott said, “These two awards reflect market confidence in our brands and increasing recognition of Ascott as an industry leader. Credit goes to our team in China for their concerted efforts in bringing Ascott to where it is today.”

“Since Ascott started operations in China in 2000, we now have over 2,400 serviced residence units in 12 properties, and we intend to increase our portfolio to over 5,000 units by 2010. We believe that when we launch our Citadines brand early next year in China, it will be equally well-received,” added Mr Ong.

Mr Lucas Loh, Managing Director of Ascott China said, “Winning these awards does not mean that we can rest on our laurels. We will need to seek new ways to improve upon our service delivery and create product differentiation to keep us a notch above the rest. Providing consistent, high quality services will go a long way to building brand loyalty and this is key to growing our brand reputation in China, a market which is increasingly getting more sophisticated.”

“The fact that this is an independent readers’ poll is endorsement of Ascott’s strong international reputation,” said Ms Peggy Teo, Business Traveller China publisher.

Business Traveller China magazine’s 50,000 readers comprise corporate executives and business travellers in China. For more information, pls visit www.businesstraveller.com

About The Ascott Group
The Ascott Group is a leading international serviced residence company with 15,000 serviced residence units in the key cities of Europe, Asia Pacific, and the Gulf region.

Ascott's global presence spans 40 cities in 17 countries. These include London, Paris, Brussels, Berlin and Barcelona in Europe; Singapore, Bangkok, Hanoi, Kuala Lumpur, Tokyo, Seoul, Shanghai and Beijing in Asia; as well as Sydney, Melbourne and Auckland in Australia/New Zealand.

Headquartered in Singapore, The Ascott Group pioneered Asia Pacific's first branded luxury serviced residence in 1984. Today, it boasts a 21-year industry track record and serviced residence brands that enjoy recognition worldwide.

The Group’s achievements have been recognised internationally. Ascott clinched numerous prestigious awards in 2005, including the World Travel Award won by The Ascott Metropolis Auckland, TTG Asia Media’s ‘Best Serviced Residence’ award as well as the 2005 Business Traveller ‘Best Serviced Residence Brand’ and ‘Best Serviced Residence in Asia Pacific’ awards. Earlier this month, Ascott’s joint venture company in Vietnam, Hanoi Tower Centre Company, was recognised by Vietnam’s Ministry of Planning and Investment as one of the top 12 companies for best performance and contributions in foreign direct investment in the country.

The Group clinched first position in the 2005 ‘China's Top 100 Serviced Residences’ ranking and received Thailand Apartment Living’s ‘Most Innovative Serviced Residence’ award. Ascott was ranked among the top four employers in Malaysia in Hewitt & Associates’ ‘Best Employer in Asia’ study. Ascott’s joint venture company in Vietnam, Mekong Hakota Joint Venture Company, also received ‘Certificate of Excellence’ awards from Vietnam’s Ministry of Planning and Investment as well as the People’s Committee of Ho Chi Minh City.

Listed on the mainboard of the Singapore Exchange, Ascott is the serviced residence arm of CapitaLand Limited, one of Asia’s largest listed property companies. Headquartered in Singapore, the multinational company's core businesses in property, hospitality and real estate financial services are focused in gateway cities in Asia, Australia and Europe. Its property and hospitality portfolio spans 70 cities in 17 countries.

For reservations on Ascott properties, call Central Reservations on (65) 6272-7272 or visit www.the-ascott.com