Ascott Scores Top Position in China’s ‘Top 100 Serviced Apartments Award’ for Three Years Running
The Ascott Group (Ascott) has once again clinched the top spot in China’s 2006 ‘Top 100 Serviced Apartments Award’. For the third consecutive year, Ascott beat more than 1,000 industry players for the coveted award which recognises outstanding accomplishments and exceptional service provided by serviced residences in China.
The serviced residence operators were rated primarily on the effectiveness of their branding and marketing strategies, sales channels and service standards.
Held at the Beijing International Hotel on 3 March 2006 the event is organised by World Executive Weekly Magazine, Wall Street Post, China Real Estate Federation, World Real Estate Academy, www.sina.com , www.userrate.com (consumer website) and www.people.com.cn (China official news web).
“The serviced residence industry in China has been showing signs of growth in anticipation of the increased business expected from the influx of domestic, regional and international business travellers and tourists. As a pioneer and innovator in the serviced residence industry, The Ascott Group is well positioned to tap on the growth potential in China to gain a larger share of the business. We have strong confidence that our upcoming properties will elevate the quality and management standard of the serviced residences in China to a higher playing field,” said Mr Cameron Ong, Managing Director & CEO of The Ascott Group.
“China’s ‘Top 100 Serviced Apartments Award’ is a much-coveted recognition. Winning it for three consecutive years speaks volume of the confidence that the industry and our customers have in Ascott. The serviced residence industry has grown increasingly competitive, so for everyone at Ascott, this is a true cause for celebration. This affirmation could not have come at a better time as we are now preparing for the opening of our first Citadines property in Jinqiao, Shanghai in the second half of the year. With the strong confidence of our customers in The Ascott Group, we believe that our third brand, Citadines will be equally successful in China as well,” said Mr Lucas Loh Jen Yuh, Managing Director of China.
Ascott’s expansion plans for China in the next five years cover key and developing cities in China where we will focus on strategic locations with high growth potential for multi-industry business development. In the recent two years, Ascott has entered Guangzhou and Suzhou, and is now looking at expanding into cities such as Xi’an and Chongqing.
Ascott’s current portfolio in China includes over 2,600 serviced residence units spread across Beijing, Dalian, Guangzhou, Shanghai and Tianjin.
About The Ascott Group
The Ascott Group is a leading international serviced residence company with about 15,500 serviced residence units in key cities of Europe, Asia Pacific, and the Middle East.
Ascott's global presence spans over 41 cities in 17 countries. These include London, Paris, Brussels, Berlin and Barcelona in Europe; Singapore, Bangkok, Pattaya, Hanoi, Kuala Lumpur, Tokyo, Seoul, Shanghai and Beijing in Asia; Sydney, Melbourne and Auckland in Australia/New Zealand as well as Dubai in the Middle East.
Headquartered in Singapore, The Ascott Group pioneered Asia Pacific's first branded luxury serviced residence in 1984. Today, it boasts a 21-year industry track record and serviced residence brands that enjoy recognition worldwide.
The Group operates three brands – The Ascott, Somerset and Citadines. Its achievements have been recognised internationally; it has clinched numerous prestigious awards including Korea Times’ ‘Best International Brand (Serviced Residence)’ by Somerset Palace Seoul, ‘Best Accommodation’ by The Ascott Metropolis Auckland in the 2005 World Travel Awards, TTG Asia Media’s Best Serviced Residence Operator award and the Business Traveller’s 2005 Best Serviced Residence Brand and Best Serviced Residence in Asia Pacific awards. For a full list of these awards, please visit: https://www.the-ascott.com/aboutus/awards_and_accolades.html?year=2007
Listed on the mainboard of the Singapore Exchange, Ascott is the serviced residence arm of CapitaLand Limited, one of Asia’s largest listed property companies. Headquartered in Singapore, the multinational company's core businesses in property, hospitality and real estate financial services are focused in gateway cities in Asia Pacific, Europe and the Middle East. Its property and hospitality portfolio spans more than 70 cities in 18 countries.
For reservations on Ascott properties, call Central Reservations on (65) 6272-7272 or visit www.the-ascott.com