08 Sep
2006

Ascott Expands Sales Distribution Through Pegasus

Travel agents and consumers gain real-time access to Ascott’s serviced residences worldwide

Singapore, 8 September 2006 — The Ascott Group (Ascott) has expanded its sales distribution channels by signing an agreement with Pegasus Solutions to use its Unirez by Pegasus™. It enables Ascott’s serviced residences worldwide to be available for booking real-time by travel agents and consumers through thousands of third party travel websites.

Dallas-based Pegasus is a global leader in providing technology and services to hotels and travel distributors. With Unirez representation, Ascott will gain connectivity through Pegasus to the Global Distributions System (GDS) and third party travel websites. The rates for Ascott’s properties will also be listed in the representative country’s currency, enabling the Group to manage its rates real-time.

Mr Gerald Lee, Ascott’s Chief Brand & Marketing Officer said, “By being on the GDS, travel agents worldwide will have access to Ascott’s global inventory of close to 17,000 serviced residence units in over 40 cities in 18 countries. This helps agents better serve their customers by offering them more choices and options. Most importantly, Ascott’s properties can now be listed in the preferred tender list of most multi-nationals as the GDS is the main booking tool for these companies.”

“While we are primarily in the extended stay business, given our scale and inventory, we have spare capacity throughout the year to take in short staying guests. We are also looking at different means of distributing our inventory by way of call centres and online reservations via the Internet. These initiatives will enable us to service our customers more quickly and cost effectively, as well as improve our operating efficiency,” added Mr Lee.

“The Ascott Group is a very important Unirez customer. With a strong presence in Asia, where Pegasus has experienced exponential growth through our Unirez and Utell by Pegasus™ representation services, Ascott is taking steps to gain new distribution in other markets globally with the help of Pegasus. We’re eager to see the positive effect this has on reservations and branding for the company and its properties,” said Olivier Dombey, Vice President, Sales & Account Management, Asia-Pacific, Pegasus.

About Pegasus Solutions, Inc.

Dallas-based Pegasus Solutions, Inc. is a global leader in providing technology and services to hotels and travel distributors. Founded in 1989, Pegasus’ customers include a majority of the world’s travel agencies and more than 60,000 hotel properties around the globe. Pegasus’ services include central reservation systems, electronic distribution services, commission processing and payment services, and marketing representation services, including the consumer web site, www.hotelbook.com . The company’s representation services, including Utell by Pegasus™ and Unirez by Pegasus™, are used by more than 7,000 member hotels in more than 130 countries, making Pegasus the hotel industry’s largest third-party marketing and reservations provider. Pegasus has 17 offices in 12 countries, including regional hubs in London, Singapore and Scottsdale, Arizona. For more information, please visit www.pegs.com .

About The Ascott Group

The Ascott Group is the largest international serviced residence owner-operator outside the United States with close to 17,000 serviced residence units in key cities of Asia Pacific, Europe and the Gulf Region.

The Group operates three brands – Ascott, Somerset and Citadines in 43 cities in 18 countries. These include London, Paris, Brussels, Berlin and Barcelona in Europe; Singapore, Bangkok, Pattaya, Hanoi, Kuala Lumpur, Tokyo, Seoul, Shanghai, Beijing, Xian, Hong Kong, and Chennai in Asia; Sydney, Melbourne and Auckland in Australia / New Zealand as well as Dubai in the Gulf Region.

The Ascott Group is headquartered in Singapore. It pioneered Asia Pacific's first branded luxury serviced residence in 1984. It also established the world’s first pan-Asian serviced residence real estate investment trust, Ascott Residence Trust in 2006. Today, the Group boasts a 22-year industry track record and serviced residence brands that enjoy recognition worldwide.

The Ascott Group’s achievements have been recognised internationally; it has clinched numerous prestigious awards including the ‘Most Outstanding International Brand’ award from Apartment Living magazine in Thailand, ‘2006 Korea Top Brand’ award by Seoul Economy newspaper, Korea Herald’s ‘Readers’ Best Brand Awards 2006’, ‘2006 Best Company & CEO’ award from the Herald Business in Korea, the ‘Best Serviced Residence Brand’ award by Lifestyle + Travel magazine in Thailand, the ‘Innovative Capital Venture’ award at the 2006 China Hotel Investment Summit, 2006 ‘China’s Top 100 Serviced Apartments’ award, Korea Times’ ‘Best International Serviced Residence Brand’ award, the ‘Highly Commended Deluxe Accommodation’ award at the 2005 Tasmanian Tourism Awards, ‘Best Accommodation’ at the 2005 World Travel Awards, TTG Asia Media’s 2005 ‘Best Serviced Residence Operator’ award, and the Business Traveller Asia Pacific’s 2005 ‘Best Serviced Residence Brand’ and ‘Best Serviced Residence’ awards. For a full list of awards, please visit : https://www.the-ascott.com/aboutus/awards_and_accolades.html?year=2007

Listed on the mainboard of the Singapore Exchange, The Ascott Group is the serviced residence arm of CapitaLand Limited, one of Asia’s largest listed real estate companies. Headquartered in Singapore, the multinational company's core businesses in property, hospitality and real estate financial services are focused in gateway cities in Asia Pacific, Europe and the Middle East. Its property and hospitality portfolio spans more than 80 cities in nearly 20 countries.

 

 

Media
Joan Tan, Senior Manager, Corporate Communications

Tel: (65) 6586 0474 

Hp: (65) 9743 9503 

Email: joan.tan@the-ascott.com

Analyst
Lilian Goh, Head, Investor Relations

Tel: (65) 6586 7231  

Hp: (65) 9795 5225  

Email: lilian.goh@the-ascott.com